Name
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First Name
Last Name
Company Name
Email
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URL / Intended Domain
Tell me about this website/business/brand/project. What inspired you to start this whole thing? Feel free to ramble!
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Why are you in business? What passion drives your business? What is your Mission?
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Where would you like to see your business in 6 months? a year? 3 years? Why?
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What specific goals do you have to achieve in order for this to happen?
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Example: Build a list with XX% increase in subscribers each month, get x potential clients a month to book a free consult, establish myself as a thought leader in the field of xyz, etc.
How does your business make money? How does this website/new brand/project fit in with your monetization strategy?
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What is your core message? I create/build/teach {what} for {who} so they can {benefit of our work together}.
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What do you want your business to be known for? Why?
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What’s not working on / with your CURRENT website / brand?
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List 3 - 5 of your personal strengths.
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List 3-5 websites that are similar to you in terms of their service offering or brand positioning.
Who in your field do you admire? Who in your field do you think “gets it right”? Why?
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What is it about your particular product, service, process or perspective that makes working with you more desirable than your competition?
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Describe your ideal customer. Male/Female. Income Level. Personality Traits. Daily habits. Frame of Mind. Where do they hang out?
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How do your ideal customers currently find you or hear about you? List all the ways you currently communicate with or market to your customer.
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What questions do your customers frequently ask about your business?
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How do you currently use writing/written content in your business?
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What is your current blog or content creation strategy (blogging, emailing weekly, Instagram posts, etc.)? Is there anything you want to change?
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How do you feel about creating content? What do you enjoy? What challenges do you face?
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How do you currently use social media to market your business?
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Yes
No
What is the name of your business/brand and why was it chosen? Is there a unique story behind the name?
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Describe your business as if it were a person. How would it behave? How would it dress? What values would it live by?
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What 3 - 5 words or phrases would you use to describe your business (think in terms of personality)?
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What colours do you think best represent your business?
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What colours would you avoid?
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Describe your future website / brand in three words. Modern. Clean. Provocative. Classy. Colourful. Simple. Anything goes!
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List 3 - 5 websites that you love. These don’t have to be in the same industry. Give some detail about what you love and why.
Where would you like them to end up? What do you see as their path from first learning about you to buying from you?
It’s okay if you don’t know, just take a stab at it.
Branding
Logo
Slogan / Tagline
Business Card(s)
Stationery (Letterhead/Invoice)
Signage (Indoor/Outdoor)
Brand Style Guide
Vehicle Wrap
Other
Website / Social Media
* Social Media Kit : includes all branded assets for Twitter, Instagram (Post Templates, Highlight Story Icons), Branded Content, YouTube, Facebook, Twitch, etc.
Website
Images for Website
Social Media Kit *
Web Advertising
Email Template
Print
All print items can be translated to digital files.
Flyer(s)
Brochures
Posters
Annual Report
Booklet
Magazine(s)
Large Advertising (Banners/Billboards)
Label(s)
Sticker(s)
Packaging Design
Book Design
Apparel / Merchandising
Content Services
Copywriting
Photography
Proofreading
Photo Editing
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