ABOUT US

We work closely with founders and creative visionaries to transform ideas into bold, human-centered brands that resonate and deliver results.

Founded on the belief that strong brands are built through intention—not trends—we partner with founders, organizations, and innovators who have a knack at standing out.

We work with founders, leaders, and teams who care deeply about how their business shows up—and understand that branding is more than a look. Our clients are often in moments of growth, transition, or refinement, looking to clarify their positioning, elevate their presence, and build a brand that supports where they’re going next.

We’re a strong fit for businesses that value collaboration, believe in process, and are ready to invest thoughtfully in their brand. If you’re looking for a partner who can think strategically, design intentionally, and help you create something cohesive and enduring—hello!

FOUNDER

Gio Petrucci is a brand strategist, creative director, and founder of GIOGRAFIK.

With a background in experiential design and a deep understanding of human-centered branding, Gio partners with clients to translate identity into meaningful visual expression. Known for his collaborative approach and intuitive creativity, Gio’s work helps people feel seen, confident, and represented through their brands.

He hosts GRAFIK CONTENT, a podcast where he explores creativity, entrepreneurship, and the many paths people take to build meaningful careers.

Our Values

Human-Centered
People before process. Emotion before execution. Every brand begins with listening.

Clarity Over Noise
We believe confidence comes from clarity, not excess. If it doesn’t serve the message, it doesn’t belong.

Authenticity
Your brand should feel like you, not a watered-down version of what’s popular. Sameness is the enemy.

Collaboration > Ego
Great work happens through co-creation, not control. We lead the process, but never overpower the voice.

Play With Purpose
Creativity should feel good — and work hard. Fun and professionalism are not opposites.

  • “We were looking to refresh the design of our holiday product lookbook for our Annual Amazon Canada Holiday Showcase. Not only was it our best-designed lookbook to date, but the smoothest process to create the guide in the 7 years we have been doing this. ”

    Andrew Gouveia | Amazon Canada

  • “Gio was an absolute joy to work with! His enthusiasm and passion were infectious, and it truly reflected in the output of his work."

    Nicholas Nothing | Producer & DJ

  • "Gio always brings fresh eyes to every project and makes the journey fun and engaging. His work is top-notch both in design and delivery - I could not ask to have a better ally on my team."

    Dan Snow | Snow Collective

  • “Gio has a talent, comparable to none. His precision, professionalism, time management and attention to detail are just the icing on the cake to his insane creativity."

    Sawyer Telegdy | Shred Shop

  • "Gio exceeded expectations throughout this creative process. He is organized, detail-oriented, and dedicated to providing an exceptional service. I am so happy I chose to work with him. "

    Lorena Petrucci | Osteolistica

  • "My goal in launching the brand was to feel truly seen. I knew from the start that Gio was the perfect person to walk this path with, and he didn’t disappoint. The way the brand evolved felt so natural. He nudged me to see things I never would have thought of on my own."

    Anita Gillam | Evergeen Strategy Group

  • "Gio is BRILLIANT! He was patient, he listened, and he really "got me" and my brand! I have so much confidence in his work I strongly recommend him to everyone I know. If you need someone who has style, taste, and edge - he's your go to."

    Bill G. Williams | Electric Life

Work With Us

We only take on a limited number of projects at a time so the work gets the attention it deserves.

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