Baked in Boujie had built a successful business through reputation, Instagram, and word of mouth—but without a formal brand or website. Orders were handled manually through DMs and phone calls, and everything lived behind the scenes.
This project was about giving the business a brand and digital presence that matched the level of work already being delivered.
Baked in Boujie
CASE STUDY
The Challenge
Without a brand or website, the business relied entirely on manual processes. There was no centralized place for customers to understand offerings, inquire, or book with ease—creating friction and limiting growth.
The challenge wasn’t demand. It was creating structure, clarity, and a more sustainable way to operate.
The Thinking
The strategy focused on elevation without losing personality. The brand needed to feel polished and intentional, while still reflecting the warmth and energy behind the business.
Beyond visuals, the website had to function as a tool—clearly communicating services, guiding users, and removing unnecessary back-and-forth in the booking process.
The Solution
We developed a cohesive brand identity and a website designed to support growth. Clear messaging, defined offerings, and an integrated booking and intake system replaced manual ordering and created a more seamless experience for both the business and its clients.
The result was a brand and website that worked together—visually and strategically.
The Outcome
The impact was immediate. Social media following increased by 25%, and bookings grew by 35% after the website launched.
With a clear brand and streamlined systems in place, Baked in Boujie gained credibility, confidence, and room to scale—without adding more effort.
“Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.”
— Adina Najdi | Baked in Boujie