CASE STUDY
A Well-Baked Brand That’s Selling Like Hot Cakes
Client · Baked in Boujie
Founder · Adina Najdi
Industry · Custom Cakes & Desserts
Scope · Brand Identity, Website Design, Brand Voice, Order Experience
Key Outcomes
Increased order volume
Streamlined ordering process
Reduced customer confusion
Stronger customer trust
Get noticed!
Context & Challenge
Baked in Boujie was already on its way. People were loving the desserts, posting the cakes all over social media, but the brand experience wasn’t supporting business growth.
Every order was either over text or via Instagram DMs. Customers lacked clarity on offerings, and there was no centralized brand presence to build trust or guide them through the process.
“Every page screams me. The writing, the layout—everything felt exactly like who I am.” Adina Najdi | Founder
Growth Snapshot
+60% Increase in Average Monthly Orders
Before launch, Baked in Boujie averaged approximately 10 cake orders per month (2–3 cakes per weekend).
After launch, that increased to approximately 16 orders per month (4–5 cakes per weekend).
57 Website Inquiries Submitted
Since launching the website in October, customers have submitted 57 order requests directly through the site — creating a centralized system for inquiries and reducing reliance on Instagram DMs.
63% Inquiry-to-Booking Conversion Rate
Of those 57 website submissions, 36 became confirmed orders, showing strong alignment between the customer experience and purchase intent.
55% of the Best Month’s Orders Came Through Website
In May 2026 — the strongest sales month to date — Baked in Boujie completed 18 total orders, with 10 placed directly through the website.
Brand Strategy
The goal wasn’t simply to make the brand look better — it was to make the business easier to trust, navigate, and grow.
We developed a brand experience that felt:
Playful
Flirty
Elevated
Clear and easy to use
From messaging to user flow, every decision was designed to reflect Adina’s personality while simplifying the customer journey.
What We Created
Brand identity direction
Custom website design
Streamlined order form
Website structure and user flow
Brand voice refinement
Process
We began by identifying friction points in both the customer journey and day-to-day operations.
From there, we translated Adina’s ideas and personality into a cohesive digital experience designed to improve clarity, trust, and conversion.
Adina shared: “I would give GIOGRAFIK an idea, and they would put a spin on it that made it iconic.”
Results
Operational Improvements
Before:
Orders handled through scattered DMs
Customers unclear on offerings and process
Time lost managing conversations manually
After:
Streamlined website order system
Clear customer journey
More organized workflow
Easier day-to-day management
Business Impact
Following launch, Baked in Boujie experienced:
Increased order volume
Better customer understanding
Stronger word-of-mouth referrals
Positive feedback on the professionalism of the brand
Adina shared: “The order form changed everything. I have way more orders now than when it was just DMs.”
And beyond functionality: “It made the brand feel more bougie, more polished, and more professional.”
Key Takeaways
Branding builds trust before a customer ever reaches out.
Clear systems reduce friction for both businesses and customers.
Personality-driven branding creates a stronger emotional connection.
A strategic website should guide action, not just display information.
Get clear on your message.
Tell us about your goals and timeline — we’ll discuss how we can make your project a priority and deliver results that last.