CASE STUDY

A Well-Baked Brand That’s Selling Like Hot Cakes

Client · Baked in Boujie
Founder · Adina Najdi
Industry· Custom Cakes & Desserts
Scope · Brand Identity, Website Design, Brand Voice, Customer Experience

Growth Snapshot

  • Before launch, was averaging 10 cakes/month

  • After launch, increased orders by 130%

+130% Increase in Monthly Orders

60% of Best Month’s Orders Through Website

  • May 2026 showed strongest sales to date

  • 56% of total orders made through website

  • Before, all orders taken via Instagram DMs

  • New system streamlined ordering process

  • Elevated customer experience

70% Booking Conversion Rate

Context & Challenge

Baked in Boujie was already on its way. People were loving the desserts, posting the cakes all over social media, but the brand experience wasn’t supporting business growth.

Every order was either over text or via Instagram DMs. Customers lacked clarity on offerings, and there was no centralized brand presence to build trust or guide them through the process.

“Every page screams me. The writing, the layout—everything felt exactly like who I am.” Adina Najdi | Founder

Results That Are Baked In

  • Increased order volume

  • Streamlined ordering process

  • Reduced customer confusion

  • Stronger customer trust

  • Get noticed!

Brand Strategy

The goal wasn’t simply to make the brand look better — it was to make the business easier to trust, navigate, and grow.

We developed a brand experience that felt:

  • Playful

  • Flirty

  • Elevated

  • Clear and easy to use

From messaging to user flow, every decision was designed to reflect Adina’s personality while simplifying the customer journey.

What We Created

  • Brand identity direction

  • Custom website design

  • Streamlined order form

  • Website structure and user flow

  • Brand voice refinement

Process

We began by identifying friction points in both the customer journey and day-to-day operations.

From there, we translated Adina’s ideas and personality into a cohesive digital experience designed to improve clarity, trust, and conversion.

Adina shared: “I would give GIOGRAFIK an idea, and they would put a spin on it that made it iconic.”

Results

Operational Improvements

Before:

  • Orders handled through scattered DMs

  • Customers unclear on offerings and process

  • Time lost managing conversations manually

After:

  • Streamlined website order system

  • Clear customer journey

  • More organized workflow

  • Easier day-to-day management

Business Impact

Following launch, Baked in Boujie experienced:

  • Increased order volume

  • Better customer understanding

  • Stronger word-of-mouth referrals

  • Positive feedback on the professionalism of the brand

Adina shared: “The order form changed everything. I have way more orders now than when it was just DMs.”

And beyond functionality: “It made the brand feel more bougie, more polished, and more professional.”

Key Takeaways

  • Branding builds trust before a customer ever reaches out.

  • Clear systems reduce friction for both businesses and customers.

  • Personality-driven branding creates a stronger emotional connection.

  • A strategic website should guide action, not just display information.

Get clear on your message.

Tell us about your goals and timeline — we’ll discuss how we can make your project a priority and deliver results that last.

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