#TakeAStand Campaign

T-shirt campaign raising awareness for teen mental health in collaboration with life coach, TedTalker, activist and mother, Heather Chauvin of Mom Is In Control podcast.

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Over the past few years, those of you that know me personally know the changes I’ve made in my life in order to become a more connected human during my time on this planet. I wanted there to be a strong relationship between who I am as a person as well as a professional.

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STRONGER THAN YOU THINK | One of the first steps in being the best version of ourselves is creating a strong base through our mental health. This design conceptually showcases how strength begins in the mind. The figure is neutral, almost genderless, but still very much human.

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By taking a stand, you inadvertently allow that energy the space to grow, causing a movement.
— GIO PETRUCCI

What Heather needed from me were various designs that would be sold in a campaign spreading Mental Health Awareness through the sales of uniquely designed apparel. The approach she wanted was one that took note of today’s struggle to maintain a healthy mind, especially in today’s youth.

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MORE SELF LOVE | In this design, I was going for a visual representation of what ‘self love’ could look like through typography. The flow of the font is like energy to me.

The lettering is intentionally interconnected, in the same way everything within us is interconnected. The movement from one letter to the next flows nicely, just like when we practice ‘self love’.

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Some of the #TakeAStand supporters!

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Want to know more about my experience with the Take A Stand Campaign? Click below to read the full story on my blog.