AdiZero Mobile Tour
One of the first major projects I was assigned when I was hired at Influence Marketing (Toronto, Ontario) was to build an Experiential Marketing (XM) campaign for our client adidas’ latest golf shoe, the adiZero.
The main asset that was to be focused on for the campaign was the adiZero trailer. The concept was to have a mobile tour that would travel across the country over the summer (2013), stopping at major golf courses and tournaments. The inside of the trailer had beautiful backlit, glass displays that showed each layered material that went into the science designed into the shoe itself.
The tour hit every major city across Canada, making a stop at the Toronto Golf & Travel Show and the RBC Canadian Open.
We also developed a month-long ad domination at Union Station (Toronto) for March 2013. This was an amazing experience, as it was my first official (paid!) corporate gig. As a designer, it is always cool to see your work go from a concept, to a mockup to actuality.
A few images of the Union Station (Toronto) ad domination and the Golf Show (2013).